Hey, I’m Cynthia.
I’m a Brooklyn-based independent creative consultant who works as a strategist, curator, and producer to help brands disrupt and innovate while simultaneously enabling creators to actualize their dreams and help bring the various projects and programs to life.
In a nutshell, I’m interested in working with anyone who wants to alter the status quo and push the limits of what has been done before.
With over 16 years of experience in the creative advertising and technology industry. I bring a passion for storytelling, design and innovation. Working with brands and innovators to find new ways to disrupt by creating relevant and unique innovative content.
Having worked in various award-winning creative agencies, from the digital space to massive activations. I am undaunted by large-scale work and always eager to create something new.
While working at the Verizon's 5G Innovation Lab, leading ecosystem development, and built out their startup ecosystem in Industry 4.0 technologies like computer vision, robotics, electric vehicles, drones, and AI.
My superpower is bridging the gap between founders and corporate interests. I understand both worlds and have a knack for spotting where they can help each other.
I've worked both on the corporate side and startup side, helping teams find the right tools, words, and partners to accelerate their strategic vision and connect directly with tech visionaries and the right resources. My goal is to make sure that innovative ideas come to life and make it to market where they can have a real impact.
About
A paper trail of incredible work.
I am grateful for collaborations with top creative agencies and brands including:
Belmondo, Ogilvy, Havas, Engine, Verizon, MCL.Digital, TRESemmé, St. Ives, Mastercard, AWS Wavelength, Microsoft, SAP, Unilever, NYCEDC, NYCxDESIGN, “Made in NY” Estée Lauder, Marc Jacobs, Bedgear, Make Up For Ever, Phyto, Kidfresh, Vyvanse and Lytx.
Startups: Phin For Good, Stoke, SkyHi, Moveable Ink, VFILES, Evercoast, and many others.
Startup Mentor for Incubators and Accelerators:
Mentor for Techstars, The Barclays Accelerator, Kaplak Ventures, a Danish Climate–tech Catalyzer, Future Works and Sosa.
XR & Spatial Platforms:
Executed 100s of virtual, hybrid and immersive events with communities living in the metaverse and emerging platforms: Mozzila, Spatial, Rec Room, Twitch, Topia, PixelCanvas, AltspaceVR
Four-time participant in Brandathon, a weekend-long branding hackathon where creatives from the worlds of strategy, copy, and design compete to rebrand Four early or mid-stage companies.
How can I help?
Creative Producer & Project Management
Skilled in producing multi-platform campaigns and top-notch project management adept at driving efficiencies to ensure every detail is handled with care from concept to delivery.
Content Development & Production
Sophisticated live-action video, animations, titles, and online experiences.
Extensive experience in managing end-to-end production projects to deliver high-quality work within budget and timeline constraints.
Experienced managing all creative studio projects requiring photography, video & film production teams from creative conception through final delivery, including design, treatment, live action, editing, and post-production.
Thought-Leadership & Speaker Curation
Curating top-tier speakers and developing dynamic event formats.
Identify and invite high-level decision-makers, including C-Suite leaders, SVPs, VPs, and other influential executives from organizations with annual revenues of approximately $200M or greater.
Event Strategy
Organize the logistics of the event, including venue selection, scheduling, and coordination of attendees.
Facilitate meaningful discussions and connections among attendees to foster durable relationships and partnerships.
Deliver high-value events that bring together visionary leaders and foster collaboration in an exclusive setting.
Successful at producing large-scale events, special programming, and high-touch brand activations domestically and internationally.
Brand & Innovation Strategy
Making the details actionable with big-picture thinking and strategy. Discover the audience insights you need to launch new brands, reimagine old ones, and forge strong narrative concepts that work across all media.
Retail Strategist
Can play at the intersection of master planning, commercial retail leasing, and branding. Has planned and established active, inclusive, and valuable ground floor spaces by elevating creative retail operators and amplifying community character in the places we work.
Startup Program Management
Boost your community activations and create engaging experiences.
Portfolio
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Company: CoLab Incubator. | Client: Stoke
Developed iOs dating application.
Stoke has brought back one of the oldest traditions in dating, getting set up. Stoke is the first app to invite non-daters to be a part of the dating app experience by letting them set their friends up. By drawing in coupled folks, Stoke is changing the modern dating game. Through it’s multimode functionality, Stoke allows singles to get set up and match makers to help their friends and others find love. Stoke has brought back one of the oldest traditions in dating, getting set up. Two modes on Stoke: Dater Mode and Matchmaking Mode.
https://appadvice.com/app/stoke-dating-matchmaking/1251971407
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Client: Verizon 5G Innovation Labs x WXR Venture Captial:
Event type: Virtual Worlds & Digital Twins Startup Showcase in AltspaceVR. Entrepreneurs and technologists from VNTANA, Argyle, PlutoVR, Garou, and AltspaceVR demonstrated how they use spatial computing to enable new ways to communicate, work, and play.
Spearheaded experimental immersive virtual events across six different VR and 2.5D virtual reality platforms (BlueJeans, AltspaceVR, RecRoom, Spatial, Mozilla Hubs, Topia, and PixelCanvas)
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New York Economic Development | Launch of NYCxDESIGN is New York City’s official design ‘week’ and Made in New York Fashion initiative was started to encourage more fashion manufacturing in New York City.
Collaborated with external partners with a focus on design, including museums, major art show organizers, community organizers, Incubators, and businesses, to develop innovative event programming ideas to grow from one week to three weeks of special design-focused programming.
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Agency: Ogilvy | SAP Global Creative Advertising
Oversaw development and implementation of integrated global advertising campaigns for SAP across all mediums
Launched Ogilvy SAP Brazil 360 campaign 2012, which included managing a 1M production budget, creative briefings, adaption & distribution of all new regional creative assets (local campaign site, TV, video, radio, print, high impact, mobile & tablet banners)
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Founding member of startup SkyHi. There is an inefficiency in the current airline booking process which allows, on average, 20% of seats worldwide to go unsold, leaving over $200B in missed revenue. SkyHi fills this void by allowing airlines to showcase seats that will likely go unsold to a large user base of potential passengers who can fill those seats. SkyHi members pay a low monthly subscription fee and can claim up to 5 one way flights per month. Members can fly on any of the 800+ SkyHi routes.
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Agency: Belmondo Studios Brands: Lytx & Collab Fertility
The work for these two brands is in development 2025 Q2.
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Agency: Engine/Deep Focus Client: Agency of Record for Unilever (TRESemmé &St. Ives)
Played a pivotal role in developing TRESemme’s activation plan for New York Fashion Week 2015 (from idea, concept and strategy to implementation)
• Collaborated with external partners including IMG, influencers, content creators, emerging technology partners to develop innovative concept ideas to create a new experience for NYFW
• Built a comprehensive framework and strategy for content development across Owned/Earned channels -
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Agency: Raison D'Être (an offshoot of NYC-based Click 3X and ClickFire Media) A creative agency specializing in content creation, design and technology for the fashion, beauty, and luxury brands.
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Agency: Ogilvy | Client: Samsung.
Played a pivotal role on the Ogilvy new business team by creating pitch presentations to help win the Samsung B2B business.
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Agency: MCL.Digital Client: Aldar Properties:
Creating the Most Immersive Commercial Retail Experience in Abu Dhabi.
- Curate brands from across many categories and used a strategic framework and unique process to align expectations and needs and work to develop formal partnerships, leases, and collaborations between clients and directly with the brands, setting the foundation for a thriving partnership.
- Placemaked retail brands and developed experiential spaces
- Planned and collaborated to create dynamic spaces for up-and-coming retailers, F&B, hospitality, and cultural institutions to fit with a development’s goals and objectives, values, and the local culture of the local community.
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Verizon Innovation Labs
A place to workshop with executives and technical thought leaders on future objectives and solutions to bring customer’s vision to life.
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Phin
Social good marketing platform that helps companies build trust-filled relationships with customers.
Phin is a Certified B Corp company and is incorporated as a Public Benefit Corporation.
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![Lytx Brand Video]()
Lytx Brand Video - Protecting a world in motion
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Client: Collab Fertility
Agency: Belmondo Studios
Marketing Strategist & Creative Production
Videos
Agency: Ogilvy
Client: SAP “Run Like Never Before” 360 Global Creative Agency. Oversaw development and implementation of integrated global advertising campaigns for SAP across all mediums; campaign site, TV, video, radio, print, high impact, mobile & tablet banners.
Client: Verizon Innovation Labs
The labs boast state-of-the-art tools and infrastructure, 5G technology testing, and a team of top industry experts.
Agency: Raison D'Être
Client: Estée Lauder’s Breast Cancer Awareness 360 Campaign which was shot documentary-style. Campaign created for all mediums; campaign site, TV, video, radio, print, digital media, and social.
Former D1 Student Athlete
Played as a goalkeeper for Northeastern University's Division 1 women's soccer team from 2001 to 2004.
Participated as a semi-professional soccer player for New York Athletic Club from 2007 to 2012.
Book me to speak
Speaking Topics:
Creative Advertising, Brand Innovation, Storytelling, Retail, Mobility, The Future of Media, Events, Immersive Workspaces, Metaverse Platforms & Virtual Communities.
Get in Touch!
Always down to talk shop.
